NEIWAI #No Body is Nobody Campaign
This time I challenged myself to create a multimedia website that consists of self-made videos, storyboards, and texts. However, the most important starting point of this web page is to allure more loyal customers of NEIWAI based on content-founded media presentation. Meanwhile, I experienced the meaning of sound as a media communication tool. The steps of making this podcast include writing scripts, adjusting rhetoric, finding the appropriate music, practicing my intonation, and post-editing.
Grow Your Vision
Welcome visitors to your site with a short, engaging introduction.
Double click to edit and add your own text.
HEAVENPET To UK Market Plan
This is a comprehensive market plan that aims to introduce the Chinese-based brand Tianpet to the UK market. This project includes detailed market research, SWOT analysis, target audience, 4P, and promotion approaches (including social media, traditional media, collaboration with NGOs, brand collabs, and pop-up stores).
Amazon Style’s Marketing Promotion Plan
With some practical issues in mind, we have created 4 elements: An Instagram page with examples of content to be shared as stories or posts, a post-purchase survey to better understand the Amazon Style customer, a press release featuring a keynote presentation produced at Amazon Studios called “Tech @ Amazon Style”, as well as a recruitment flier that aims to attract driven, fashion-forward, and service-centric job applicants.
Platform Project （TikTok, Douyin, Kwai, Likee)
The most evident commonality of these four platforms is they are all video-based and algorithm-driven social media platforms, which means the platforms collect outrageous information about users and analyze and observe ppl’s psychological needs, and behavioral patterns, and then recommend the content we like.
This poster aims to explore the media portrayal of people with mental or physical impairments in China by focusing on the relationship between disability and investigative journalism. About 85 million people in China experience some form of disability, yet they are largely underrepresented in the media. Additionally, the media tends to concentrate on either narrating the tragic experiences of disabled people in a compassionate manner, praising disabled elites, or propagandizing government policies. Investigative journalism makes an exception: Investigative coverage of disability reveals the marginalization and passivity of the disabled in reality more objectively and neutrally. The content is not blindly overemphasizing sympathy and belittlement, imputing the misfortune of this group to society rather than the disability itself.
Disability Surf Project
Burger King ✖️ Sushi DesignSushi has already been a popular staple form of many burger brands. Design a print ad that stresses Burger King’s new release: Sushi Burger.
A designed poster for Wonder Bread: the background is chosen to be yellow with visual impact. The lines are chosen to design in an "eating schedule" format, smoothly blending the hit products into it.
Spokeo CEO Communication Project:
Amplify Consulting Agency is here to combat that misconception by using CEO, Harrison Tang, as the face of his company, Spokeo, which uses big data to help people search for others. The overarching strategy is to develop a persona for CEO Harrison Tang to represent Spokeo. By reviewing all social media outlets, creating speaking opportunities for Harrison, and creating teaching opportunities, Harrison can help soften the often intimidating data industry.
This is my internship doc at TikTok, which incorporates the achievements I have made, the lessons I have learned, and the communication ways I prefer during the work. Through this doc, you can have a better understanding of my main roles as a Social Marketing Intern at TikTok. Meanwhile, you will discover my different aspects including my background, hobbies, strengths, and shortcomings.