Work Experience

Social Media Content Creator, 08/2021 - Current

Self-employed

• Managed content across multiple platforms for a wide audience reach including 4 sections on 6 platforms: “Learning English by Watching TV shows”、 “Chloe's channel”、 “Experience sharing about studying abroad” and “Various TV interviews and spoilers”;

• Conducted regular research based on 20 accounts in the same field, and summarize their basic information including cover、layout、style, etc., and chose cover photography or artwork, selected fonts, and arranged designs to attract target readership;

• Obtained over 45k followers overall, total video views have reached more than 5 million times, received more than 100,000 likes, and more than 40,000 collections; the most popular video has over 140,000 views and over 2000 likes.

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SMB Growth Intern, 03/2022 - 07/2022

TikTok – Shanghai， China

• Distributed new advertising materials through TikTok Ads Manager, managed 3 accounts in NA, APAC, and EMEA (10 countries); monitored TTAM backstage every day, and measured and optimized performance based on data analysis;

• Launched and monitored 30+ English materials, 10+ Saudi materials and 20+ APAC materials, and improved new user 7day cash ROI from 23% to 60%;

• Assembled and analyzed 8 performance reports and presentations to share insights and recommendations with 3 stakeholders in weekly online meetings;

• Tracked key metrics and developed spreadsheets and market analysis, boosting new user cash revenue of paid ads channel from $100K to $531K, and developed a number of new users from 14K to 120K;

• Collaborated with cross-functional teams to develop and implement market research strategies including production, TA, media planning, execution, performance feedback, advertising optimization scheme, and copy review;

• Researched interesting and relevant trending content to capture interest and improve video traffic;

• Assisted in 30 English ad videos' creating written, video and image content for marketing channels.

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Social Media Intern, 09/2021 - 12/2021

RADII – Shanghai, China

• Monitored and translated domestic news, trending topics, and videos on Weibo and Douyin for internal briefs and social media posts;

• Accomplished over 100 topics, and 70% of them were selected as article inspirations by editorial team, which acquired over 30 thousand website views; 5 trending videos obtained over 2000 Instagram followers, and total likes reached 2000+ , one of the most popular videos regarding Squid Game gained 550+ likes and 20+ comments ;

• Revamped and published daily WeChat posts in conjunction with editorial calendar; generated 40+ posts by using different elements such as quote cards、carousel and graphic design, guiding the account to increase followers to 600+ ；

• Designed and developed content templates for daily Instagram posts, earning 500+followers and 3000+ likes with 20+ posts;

• Assisted team with various marketing projects that would engage new leads and potential customers.

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Social Media Intern, 11/2020 - 05/2021

European Newspaper, British – London, UK

• Created original engaging content to catch attention of potential customers of the "UK Zone" WeChat platform;

• Generated more than 30 original articles with creative and unique campaign visuals, including videos, GIFs and images;

• Increased the number of followers of the official account by 4,000 + , and the maximum reading volume of a single article achieved 15,000 + ;

• Responded to comments, posts, and questions from various channels under the supervision of social media specialist.

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Project Manager/School Lead, 09/2019 - 05/2020

Everyman and Playhouse Theatres – Liverpool, UK

• Organized a team of 10 Chinese student volunteers to support the project activities identified and designed for the school programs; created promotional materials for 2 theatre shows to engage Chinese students;

• Drafted project reports to identify successful outcomes, insights and future recommendations;

• Maintained open communication by presenting regular updates on project status to customers;

• Identified plans and resources required to meet project goals and objectives by launching intriguing promotions for upcoming events and collecting ‘Likes' on WeChat for broader publicity, which brought 200+ participants and boosted ticket sales by 20%;

• Provided detailed technical and operational direction in project challenges, consistently meeting deliverables according to deadlines;

• Supervised the establishment and operation of the WeChat community with 200+ participants, which improved user engagement and user activity degree of 80% .

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Project

Consultant, 01/2023 - 05/2023

Spokeo CEO Communication Project - LA, US

• Integrated multimedia and business operations to identify targeted solutions to customer issues;

• Organized and analyzed primary and secondary research to understand company trends and major competitors in the tech domain;

• Collaborated with teams to define, strategize, and implement marketing and publicity strategies;

• Prepared presentations and reports to explain revisions, enhancements, and recommendations for customer needs.

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Education

MA: Global Media And Communication, 2022-Expected in 05/2023

University of Southern California - Los Angeles, US

GPA：3.9/4.0

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MA: Comm&Media QS3, Global Media and Communications, 2020-Expected in 05/2023

The London School of Economics and Political Science - London, UK

Honoree of Upper Second Class

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BA: Communication Studies, 2018-2020

University of Liverpool - Liverpool, UK

Honoree of Upper Second Class

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BA: Communication Studies, 2016-2018

Xi'an Jiaotong-Liverpool University (XJTLU) - Suzhou, China

Honoree of Upper Second Class

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Skills & Expertise

• Analytics: Excel, certified in Google Analytics

• Social Media Marketing

• Audience Engagement

• Content Curation: WordPress, CapCut

• Marketing and Advertising Strategies: TikTok Ads Manager

• Research

• Brand Alignment

• Language: Chinese (native) | English (business proficiency) | German and Korean (basic)

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Summary

Focused experienced in overseeing social media marketing for growing organizations. Accomplished in digital marketing, branding, improving lead prospecting, customer acquisition, and brand awareness. Offers top skills in leading product strategy and business development using in-depth knowledge of market trends.